Why perfume on wrist?

Spraying your wrists and neck is purely tradition and has little to no effect on the scent or intensity of the perfume, says Perry Romanowski, a cosmetic chemist and co-founder of The Beauty Brains. “The traditional belief is that the pulse points are places where the body generates extra heat and this can intensify the fragrance. There’s […]

Which perfume last longer?

Who wouldn’t love to smell great all day? Wearing your favorite fragrance can certainly help, but you may have noticed that many perfumes wear off by lunchtime. This is likely because you’re not applying your perfume the right way. Most people don’t realize there are best practices for applying fragrance, many of which make perfume last […]